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"The Thrill of the Heist: Incentivizing Cultural Engagement by Michael - been thinking on this one over the last couple weeks and it’s inspired me riff on a similar idea in the future."

Super curious!

"Naming ideas to makes them more memorable (Taleb is the master)"

This also reminds me of something Rory Sutherland pointed out: "The term "Designated Driver" - a testament to the power of naming, makes the concept feel more concrete and legitimate. Previously, non-drinkers at social events were often labelled as spoilsports. However, with the introduction of the term "Designated Driver", by shows like Friends dramatised the Designated Driver role as accepted behaviour and soon the idea became normalised the act of abstaining from alcohol. Suddenly it becomes not just acceptable, but commendable and responsible."

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I’ll send it your way before I hit publish. The Sapir-Wharf hypothesis is a fun rabbit hole if you haven’t explored it. I’m optimistic Taleb’s WIP book will delve in to this exact topic.

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